At the same time PewDiePie also announced a fund raiser for the NGO CRY through a livestream he hosted on YouTube. This led to the YouTuber requesting his fans not to turn the battle ugly and to stay away from such activities. But not all was fun as the campaign saw a lot of hate for India and Indians from PewDiePie's fans.
PewDiePie who is known for his funny antics on YouTube had an entertaining campaign throughout. These actors also shared videos on Twitter asking people to subscribe to T-Series. This was followed by support from Bollywood actors like Anil Kapoor, Salman Khan, Arjun Kapoor and John Abraham. The record label's CEO Bhushan Kumar finally broke silence through a video on Twitter urging Indians to subscribe to T-Series on YouTube. Subscribe to #BharatWinsYouTube /dJumzHwADa- Bhushan Kumar 6, 2019 We're on the brink of becoming the world's biggest channel.